Level of Interactivity
Live webcasts offer the most interaction. Only
in a live webcast can you answer audience questions
in real-time. This is ideal for communications
that are improved by back-and-forth between presenters
and their audience, such as training, product
Each live webcast is achived
and made available for on-demand review. This
gives presenters the best of both worlds. The
interaction of the live session and the convenient,
round-the-clock review options of an on-demand
On-Demand webcasts offer more
production flexiblilty. An on-demand webcast can
feature video shot on multiple dates, at multiple
locations all edited and combined into one.
On-Demand webcasts are available
around the clock. This is an added convenience
to your audience. They can login and view the
webcast whenever it is most convenient for them.
Which is Right for You?
Choosing between a live and on-demand
webcast is simple. In situations where interaction between
your presenters and the audience is critical, the live option
is the choice for you. A live webcast can truly deliver the
best of both worlds in offering strong interaction followed
up with the around-the-clock viewing convenience provided
by the archive.
If the topic of your webcast doesn't require extensive interaction
you may prefer the production flexibility of an on-demand
webcast. You can shoot your video over several days and have
it edited down for the best result. This removes the stress
of having to get it just right, all in one take.
Those are the basics. Just remember, CTM Webcast planners
are here to help you and can answer all of your questions
to make sure you chose the right delivery format for your