Critical to success & too often the hold
Copywriting spells success in any communication venture. Copywriting,
too, is one of the most common holdups when it comes to getting your
project off the ground. Why is that? Usually because this task is
assigned to a manager within your company who has day-to-day responsibilities
that preclude them from finding the large blocks of uninterrupted
time it takes to put together good copy.
Get on the
right write track
By offering copywriting services we can help keep your project on
track. And another key to working with an outsourced writer; you
get a fresh look at your pitch from a third-party. All too often
in-house copy is developed too close to the source. Meaning, the
writer is too in touch with the product or service and may assume
the reader knows things they simply don’t. Or your copy can
be so loaded with corporate branding and mission statements that
it misses the mark. If you’ve ever struggled putting together
your own resume, you understand being too close to the source to
write an effective piece.
Learn to outsource
An outsourced copywriter must first learn about your product or
service before they can begin writing. In this discovery process
they will identify the key points that mean the most to them, as
an outsider looking in. There will be, on occasion, key pieces that
a writer may leave out that are critical, such as the single factor
that separates you from a competitor. This is part of the discovery
process and what approvals and revisions are for. You will find
this will help bring you a clearer picture of your pitch as it unfolds.
Working closely together through this process will help define your
message, and ultimately deliver better results.
Outsourced Copywriting is Perfect for:
Websites and Landing Pages