Give them something to recognize
& Letterhead Samples
Corporate identity is important whether you are a small company or
a large corporation. The image you put forth in reaching and working
with your customers and clients in large part forms their opinion
of your business. A well defined image and identity puts you in control
of shaping this opinion in a way that best represents your company.
There is more to your corporate identity
than your logo
Most people associate corporate identity with their company logo.
While this plays an important role a logo alone can’t carry
your image through without supporting materials.
Spread the word
You should strive to create a consistent image through every point
of contact with your customers and clients. This means on your website,
in your email communications, brochures and letters, and in any
outward communications pieces.
Practice what you preach
Just as your corporate identity helps to define your
image to the outside world, it also works internally.
Your internal communications, memos, company intranet
etc. should all work together in building a strong
image of your company for your employees. It will
set the tone for how the company should be represented
to your customers and clients.
Don’t go changing!
Consistency is key. We can introduce you to methods that make maintaining
consistency simple, such as company style guidelines, document and
website style sheets and other simple tools that can take the guesswork
out of remaining consistent in your image.
Corporate Identity Components
Taglines and Mission Statements
Business Cards, Letterhead, Envelopes
Corporate Style Guides
Document Templates, Fax Templates, Email Signatures
Company Website and Intranet Design