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Marketing Strategy
Never head out with out a map
For any marketing component to be successful it must be part of a
larger, overall marketing strategy. Whether you are developing a website,
postcard or brochure to market your products and services, it is important
to set goals and to integrate each piece into your marketing plan.
Look to the big picture before specifics
All too often people will focus on specific solutions, such as “I
need a website”, but fail to plan around the components
they build. For instance, how will you integrate the website into
your outreach? How will people find your website? How can the website
help pre-qualify customers and eliminate unnecessary bids or inquiries?
If you already have a marketing strategy, I will ensure your project
best works with and complements it.
If you do not have a marketing strategy, I can outline areas around
the piece we are developing to maximize its effectiveness.
Realistic plans for real results
Every business has its budgets. It is important to understand this
before recommending any strategy. Making every dollar count is the
only way to ensure your strategy is a benefit, not a financial burden.
For small businesses this is critical since, typically, you must
rely on a smaller number of programs that work vs. numerous programs
you can test in order to find one that really works. We understand
this. And we work to find the best plan before we implement anything.
Common Marketing Components
Sales Sheets
Brochures
Electronic Brochures
Online Request Forms
Online Newsletter Signup
Email Marketing Campaigns
Auto-Responders
Online Advertising/Pay-Per-Click
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