BRYAN VENTURA

SENIOR MARKETING EXECUTIVE
Competitively Positioning Products to Expand Revenue & Market Growth

Talented Marketing professional combining strong capacity to conceptualize, develop, and lead all phases of multi-faceted marketing initiatives with exceptional creativity and insight to marketing trends. Strong technical background and experience with medical companies. Results-oriented with proven success steering cross-functional teams to produce innovative marketing campaigns and advertising strategies that ignite explosive growth and profitability. Pools broad vision and out-of-the-box thinking methodologies with team-spirited approach to leadership. Thrive in fast-paced arenas. Committed to excellence.

Core competencies include:
• Product Launch & Positioning
• Corporate Identity / Marketing Collateral
• Advertising Strategy & Execution
• Design / Copywriting / Presentations
• Media Relations / VP Communications
• Brand Strategy & Development
• Multi-Dimensional Online Advertising
• Art Direction / Creative Insight
• Online Marketing (B2B and B2C)
• Project Planning & Management

PROFESSIONAL EXPERIENCE

VP MARKETING COMMUNICATIONS, 2002 – 2005
EPI MARKETING GROUP, Laguna Niguel, CA
Recruited to launch online division for event and meeting planning company; partner with Lead Programmer to forefront development of proprietary webcast application from ground level. Establish product and market positioning, and design application requirements and functionality. Orchestrate projects from initial planning and concept through design, execution and production—high-impact presentations, corporate identity package and application demos, online promotional strategies (pay-per-click advertising campaigns), competitive analysis, application integration and web development efforts for clients. Design branding tactics utilizing print and online concepts; lead critical creative support on key projects and business proposals. Selected clients included, FileNet, Yamaha, Allergan, and other online and service companies.

Selected Achievements:
• Championed corporate identity and repositioned EPI’s service offerings; developed webcast online presence including content development, branding, graphics, and video reel scripts. www.epi-marketing.com
• Revamped Web site redesign for United Herbal Sciences, which included monthly promotions, and product launch of Clearmax—branding, positioning, logo, product package design, as well as developing e-Commerce Web site and developing all online advertising and promotion. www.uhsusa.com
• Established benchmark for conference registration sites with flash intros that increased online registration while reducing time and cost.
• Developed branding campaign (12-month communications program) with integral mix of print, dimensional mailers and online components.

INFORMATION ARCHITECT/SENIOR COPYWRITER, 2001 – 2002
DIGEVENT, INC., Irvine, CA
Held pivotal role in strategy and development of online focus (consumer, corporate and all client event sites) for Internet broadcast company after contributing to company’s growth in prior role. Directed Web development team, and conceptualization, creativity and hands-on production to steer project to online execution. Managed market research; established corporate and product positioning, and maximized online rankings. Edited Web content, presentation scripts and slides. Collaborated with resellers to align product offering to various sales strategies.

Selected Achievements:
• Conceptualized, developed, wrote, and launched introduction of corporate sales site. www.digevent.net
• Selected to assume critical project leadership functions including Team Leader of Operations to guide process innovation, and Release Team Leader appointed to lead programmers in launch of internal resource management application.
• Appointed Project Lead to pilot successful broadcast of (7) press conferences from the 2002 Olympic Winter Games on location in Utah.
• Designed template for client event site production that reduced development turnaround by 75%.

INFORMATION ARCHITECT/SENIOR COPYWRITER, 2000 – 2001
CIAD, INC. Irvine, CA
Directed design, creation, and production of Web development projects; led cross-functional staff throughout all phases of production including development of site architectures and user interface strategies. Wrote and provided editorial guidance for Web site content and devised strategies to ensure search engine optimization.
Selected Achievements:
• Co-led new corporate positioning initiative to establish company as high-end, full-service agency in 2001. Developed Web content and media kits. www.ciad.com
• Played an integral role in growth of company’s online broadcast division, Digevent, Inc. before transitioning into full-time role in 2001.

DIRECTOR OF CREATIVE AND PROMOTIONAL MARKETING, 1999 – 2000
PROMOTIONAL MARKETING COORDINATOR /TEAM LEADER, 1997 – 1999
L.L. KNICKERBOCKER COMPANY, INC., Lake Forest, CA
Selected by Executive VP and President to assume Director role. Managed in-house advertising and promotional department for collectible company specialized in catalog, direct mail, online and television home shopping sales of celebrity endorsed products. Led concept development and production of company’s marketing collateral including catalogs, direct mail, direct response, and retail co-op magazine advertisements. Interfaced with Internet Marketing Team to direct visual and content development and oversaw final online implementation. Oversaw photography, graphic design, advertising, packaging and logo design; supervised staff (4), including external designers, color separators, printers and fulfillment houses. Wrote press releases, and arranged media interviews. Coordinated tradeshow logistics. Celebrity product lines included Marie Osmond, Candy Spelling, and Richard Simmons.

Selected Achievements:
• Pioneered re-design of corporate logo and identity package in 1998; awarded Most Creative.
• Revamped catalog package standard and teamed up with new print vendor and mail fulfillment house, which resulted in producing the most cost effective holiday catalog for Magic Attic brand.

Early experience included Editorial Assistant (1997), Splash Magazine and Sales Representative (1993-1997), Natural Wonders

EDUCATION & CREDENTIALS

Bachelor of Arts in Communications – emphasis in Photojournalism (1998) – California State University, Fullerton, California
• Awarded Best Feature Photographer (June 1996), Best Sports Photographer (May 1997); Daily Titan campus newspaper

Technical Skills
Expertise includes PC and Mac OS; Advanced Photoshop, Fireworks, Illustrator, Dreamweaver, Visio, Flash, and Quark; MS Office (Word, Excel, PowerPoint,); strong flair for writing and adapting to various writing styles