BRYAN VENTURA
SENIOR MARKETING EXECUTIVE
Competitively Positioning Products
to Expand Revenue & Market Growth
Talented Marketing professional combining strong capacity
to conceptualize, develop, and lead all phases of
multi-faceted marketing initiatives with exceptional
creativity and insight to marketing trends. Strong
technical background and experience with medical companies.
Results-oriented with proven success steering cross-functional
teams to produce innovative marketing campaigns and
advertising strategies that ignite explosive growth
and profitability. Pools broad vision and out-of-the-box
thinking methodologies with team-spirited approach
to leadership. Thrive in fast-paced arenas. Committed
to excellence.
Core competencies include:
• Product Launch & Positioning
• Corporate Identity / Marketing Collateral
• Advertising Strategy & Execution
• Design / Copywriting / Presentations
• Media Relations / VP Communications
• Brand Strategy & Development
• Multi-Dimensional Online Advertising
• Art Direction / Creative Insight
• Online Marketing (B2B and B2C)
• Project Planning & Management
PROFESSIONAL EXPERIENCE
VP MARKETING COMMUNICATIONS,
2002 – 2005
EPI MARKETING GROUP, Laguna
Niguel, CA
Recruited to launch online division for event and
meeting planning company; partner with Lead Programmer
to forefront development of proprietary webcast application
from ground level. Establish product and market positioning,
and design application requirements and functionality.
Orchestrate projects from initial planning and concept
through design, execution and production—high-impact
presentations, corporate identity package and application
demos, online promotional strategies (pay-per-click
advertising campaigns), competitive analysis, application
integration and web development efforts for clients.
Design branding tactics utilizing print and online
concepts; lead critical creative support on key projects
and business proposals. Selected clients included,
FileNet, Yamaha, Allergan, and other online and service
companies.
Selected Achievements:
• Championed corporate identity and repositioned
EPI’s service offerings; developed webcast online
presence including content development, branding,
graphics, and video reel scripts. www.epi-marketing.com
• Revamped Web site redesign for United Herbal
Sciences, which included monthly promotions, and product
launch of Clearmax—branding, positioning, logo,
product package design, as well as developing e-Commerce
Web site and developing all online advertising and
promotion. www.uhsusa.com
• Established benchmark for conference registration
sites with flash intros that increased online registration
while reducing time and cost.
• Developed branding campaign (12-month communications
program) with integral mix of print, dimensional mailers
and online components.
INFORMATION ARCHITECT/SENIOR
COPYWRITER, 2001 – 2002
DIGEVENT, INC., Irvine, CA
Held pivotal role in strategy and development of online
focus (consumer, corporate and all client event sites)
for Internet broadcast company after contributing
to company’s growth in prior role. Directed
Web development team, and conceptualization, creativity
and hands-on production to steer project to online
execution. Managed market research; established corporate
and product positioning, and maximized online rankings.
Edited Web content, presentation scripts and slides.
Collaborated with resellers to align product offering
to various sales strategies.
Selected Achievements:
• Conceptualized, developed, wrote, and launched
introduction of corporate sales site. www.digevent.net
• Selected to assume critical project leadership
functions including Team Leader of Operations to guide
process innovation, and Release Team Leader appointed
to lead programmers in launch of internal resource
management application.
• Appointed Project Lead to pilot successful
broadcast of (7) press conferences from the 2002 Olympic
Winter Games on location in Utah.
• Designed template for client event site production
that reduced development turnaround by 75%.
INFORMATION ARCHITECT/SENIOR
COPYWRITER, 2000 – 2001
CIAD, INC. Irvine, CA
Directed design, creation, and production of Web development
projects; led cross-functional staff throughout all
phases of production including development of site
architectures and user interface strategies. Wrote
and provided editorial guidance for Web site content
and devised strategies to ensure search engine optimization.
Selected Achievements:
• Co-led new corporate positioning initiative
to establish company as high-end, full-service agency
in 2001. Developed Web content and media kits. www.ciad.com
• Played an integral role in growth of company’s
online broadcast division, Digevent, Inc. before transitioning
into full-time role in 2001.
DIRECTOR OF CREATIVE AND PROMOTIONAL
MARKETING, 1999 – 2000
PROMOTIONAL MARKETING COORDINATOR /TEAM LEADER, 1997
– 1999
L.L. KNICKERBOCKER COMPANY, INC., Lake Forest, CA
Selected by Executive VP and President to assume Director
role. Managed in-house advertising and promotional
department for collectible company specialized in
catalog, direct mail, online and television home shopping
sales of celebrity endorsed products. Led concept
development and production of company’s marketing
collateral including catalogs, direct mail, direct
response, and retail co-op magazine advertisements.
Interfaced with Internet Marketing Team to direct
visual and content development and oversaw final online
implementation. Oversaw photography, graphic design,
advertising, packaging and logo design; supervised
staff (4), including external designers, color separators,
printers and fulfillment houses. Wrote press releases,
and arranged media interviews. Coordinated tradeshow
logistics. Celebrity product lines included Marie
Osmond, Candy Spelling, and Richard Simmons.
Selected Achievements:
• Pioneered re-design of corporate logo and
identity package in 1998; awarded Most Creative.
• Revamped catalog package standard and teamed
up with new print vendor and mail fulfillment house,
which resulted in producing the most cost effective
holiday catalog for Magic Attic brand.
Early experience included Editorial Assistant (1997),
Splash Magazine and Sales Representative (1993-1997),
Natural Wonders
EDUCATION & CREDENTIALS
Bachelor of Arts in Communications – emphasis
in Photojournalism (1998) – California State
University, Fullerton, California
• Awarded Best Feature Photographer (June 1996),
Best Sports Photographer (May 1997); Daily Titan campus
newspaper
Technical Skills
Expertise includes PC and Mac OS; Advanced Photoshop,
Fireworks, Illustrator, Dreamweaver, Visio, Flash,
and Quark; MS Office (Word, Excel, PowerPoint,); strong
flair for writing and adapting to various writing
styles
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